The above link directs to a site that claims to sell an av sdk, that uses only heuristics to get the best detection in the industry. This really seems weird. Any ideas?

I did a preliminary analysis of the software sometime back.

The main GUI is permanently disabled with the date set some years back. And that is just a string in the disassembly. Further, the gui actually calls another dll called mvm.dll or so and the dll has a few valid exports. But the gui actually never calls anything. And the software is a trial sdk version or something. Its quite weird and seems more like a joke site.